Why Is the Term “Sustainability” Misunderstood?

Today the term “sustainability” is used everywhere, since use defines meaning, has it become “less”, has it become just a buzzword for marketers?

Is the term “sustainability” used exclusively by those who what to make the world a better place? In the age of continual natural disasters, increasing population and growing demand for food, water, and energy; it is more important than ever to work and live without harming our environment or each other.

We use a lot of natural resources to manage our everyday life, and it is normal that we all want our needs to be fulfilled. However, we have a choice of how to get what we want. It can be either harmful or beneficial.

Sustainability and sustainable development is a principle

To me, sustainability means that we try to achieve our goals without harming our environment, other people or our society, as well as focusing on constant improvement in all things.

Experts say that “sustainable people and organizations constantly focus on improving life and circumstances without any harm”, – and this aligns with my beliefs. However, to better explain it I like to break it down to three central ideas or “pillars” of sustainability:

Sustainable Economic Development means to provide people what they want without compromising quality of life.

Sustainable Social Development means to protect people from harmful events and to educate them about the benefits of creating healthy and liveable communities.

Sustainable Environmental Protection focuses on the primary concern of the future of humanity. It defines how we should study and protect ecosystems, air quality, integrity and sustainability of our resources and focusing on the elements that place stress on the environment

We believe that is important to teach children sustainability at an early age. To teach children the principle of “wanting to improve life without harming the natural world or each other”.

Our goal is to create a generation of socially, environmentally aware children and prevent a future generation of self interested, irresponsible, dangerous leaders (like Donald Trump), that put themselves and theirs, before the future of humanity.

Author: Eva T. Johnson

Founder and President of Promote CEE (Non-profit Organization, NPO). Twitter: @evatjohnson

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